PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. PUMA is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Cricket, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Hussein Chalayan and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. PUMA created such famous sneaker styles as the Suede, El Rey, Roma, Clyde, Mostro, Speed Cat, First Round and Cabana Racer. PUMA is the Apparel Sponsor for Indian Premier League(IPL) team SunRisers Hyderabad and the official licensee of the best known names in Motorsport, including Ferrari, Ducati, Mercedes, BMW and MINI. PUMA is also the official Merchandise partner for the Buddh International Circuit(BIC), Greater NOIDA the venue of the Indian Grand Prix since 2011.